Thursday, 26 April 2012

Emma Freed: A Force in Fashion Film

published in: Photography, 26 Apr 2012


First of all, let me apologise for going on hiatus for quite some time now, but we were on a major mission revamping the website (hope, you like the result). Anyway, without further ado let me introduce you to one of my most talented friends, short-film director and connoisseur of all things fashion, Miss Emma Freed.




Emma Freed is a self-proclaimed monster movie geek and fashion magazine junkie who currently produces fashion films. A California native, the 21-year old moved to London in January of 2010 to study at the London College of Fashion. Now with a BA in Cinema Production and an MA in Fashion and Film under her belt, Emma hopes to collaborate with designers, stylists and makeup artists to produce captivating fashion-focused short films.


Never one to take herself seriously, Emma is drawn to the fun side of fashion and appreciates a sense of humor in design, as in life. Animation has been a passion of hers since an early age and this is something she aspires to incorporate in future fashion film projects. Emma also enjoys fashion writing, and has blogged for fashion and film blog Drooling Isn't Pretty since June of 2009. 




Emma doesn’t have to look far for inspiration for her projects as London is a never-ending source of it. The advantage of being in London, she says, is being surrounded by fashion every day, on the streets even more than in the stores. The specific garments for a project provide inspiration as well, guiding every aspect of video production, from model casting to the final soundtrack. The goal of fashion filmmaking for Emma is expressing the personality of a collection, bringing the clothing to life in a way that would be not possible in a static image. 



As for fashion film in general, Emma hopes to see the genre mature and include more traditional narrative elements in the future.





See Emma's full reel here on Vimeo or follow her on Twitter


All images and short films courtesy of Emma Freed©

No comments:

Post a Comment