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| Neo Panther pearl set heart and crystal encrusted panther round pendant |
Mawi London is the brainchild of womenswear
designer, Mawi, and television producer, Tim. Their passion for collecting vintage trinkets, and their continually
growing repertoire of over a thousand trinkets made was their original source
inspiration, experimentation and customization when it came to designing. No longer
simply a hobby, the idea of playing around with jewellery became very real when
Mawi launched the brand in 2003 at London Fashion Week, and was awarded three
consecutive seasons the New Generation Award by The British Fashion Council.
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| Neo Pagan amethyst shard and large crystal bangle |
Today the jewellery power house's emphasis is based on luxurious statement pieces known for their quality, prestige, and innovation. Mawi London combines cutting-edge contemporary
style with traditional influences and materials synonymous with old-school
glamour. Through its seasonal metamorphosis, the brand continues to attract interest
whilst managing to stay true to the
designer’s signature; a skill that has enabled the house to evolve with age yet
still remain recognisable.
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Punk Rajah hematite claw-set pearl and
spike bracelet
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Mawi London apart from being known for its design innovation, attention to detail, and commitment to quality, has a great name for teaming up with some of the best fashion designers and global fashion brands. Some of them include Jean-Charles De Castelbajac's Autumn/Winter 2012 collection, Hugo Boss' Autumn/Winter 2011 collection, David Koma's Spring/Summer 2011 collection andDisney Couture to name a few.
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Punk Rajah large
pave spike and cabouchon pearl earrings
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Mawi London's designs have been so successful, that the brand now has its own cult following including celebrities and fashionistas such as Rihanna, Olivia Palermo, Elle Macpherson, and Alexa Chung. Is it a coincidence that some of the biggest fashion magazines have included the brand in their VIP pages? Definitely, not. Wanna hear names? (Deep breath!) Vogue UK, Vogue Portugal, Vogue Mexico, Vogue Hellas (Greek Vogue), Another Magazine, Elle UK, S Moda, Amica, and Flare. They must know something, no?
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Dynasty teardrop crystal and tube necklace
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To
celebrate a decade in providing an innovative approach to luxury jewelry, a
Mawi London retrospective collection is being released for the Autumn/Winter 2012 season. The
tribute delivers an updated look at the brand’s most iconic, classic themes
including Dynasty, Panther, and Punk Rajah. Accompanying the introspective look
at the history of Mawi London, a third collection of the designer’s latest pieces will
continue the conversation.
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Neo Panther large neon spiked panther-head
and tube necklace
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The Neo Panther collection embraces Mawi London’s
timelessly adored panther motif, bringing it to the next level with spiky ears
and dashes of unexpected colour. Pieces are updated with eye-catching pops of
flouro brights and touches of camouflage. This collection enhances Mawi London’s past
interpretations of the powerful symbol of feminine allure with pieces encrusted
in jet, ruby, and emerald hued gems. From statement earrings literally dripping
with clusters of smoky black diamond crystals to emerald and ruby covered
watchband bracelets, these revised pieces continue their predecessor’s legacy
in both opulence and elegance.
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Punk Rajah femme fatale collar with
crystals and spikes
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For Punk Rajah, urban
glamour is the focus in one of this season’s retrospective Costume selections.
Citing past years, Mawi London’s love of combined dichotomies are embraced in this
second collection of homage that juxtaposes daring spikes with decadent
crystals. Designs reappear, this time amped up with an overwhelming sense of
palatial grandeur aided by a smokier, more subtle colour palette. Hinting at an
iconic age revisited, this line features chokers embedded with huge jewel toned
gems and embossed squares of rose gold, spiked hematite drop earrings embedded
with jet pearls, and a new take on Mawi London’s classic box chain necklace enhanced
with brilliant hematite tubes.
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Neo Pagan amethyst shard and large
crystal brooch
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Introducing
a new direction to Mawi London’s Costume Luxe line, the Neo Pagan theme encapsulates the living
mythology of sacred pagan rituals. The boundaries are pushed, however, by
stringing together contrasting organic stones with Swarovski crystals set in a
clean, modern context. Adorned with striking amethyst prisms asymmetrically set
with jet and magenta rounded gemstones, these statement pieces feature
beautifully coiled and curled metals in signature rose gold and hematite.
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| Dynasty teardrop crystal ring |
Staying true to the core values of luxury, Mawi London sells through a network
of highly selected stockists worldwide including Barneys (USA), Bergdorf Goodman (USA), Harrods (UK), Harvey Nichols (UK), Lane Crawford (Hong Kong), Le Bon Marché (France), and Luisa Via Roma (Italy). With all these stockists in the world, global expansion seems just around the corner. Wouldn't you agree?
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Neo Pagan methyst shard and large
crystal choker
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| Neo Pagan crystal shard and tube earrings |
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