Watched by international buyers and editors,
Emesha Nagy is an emerging designer who has quickly grabbed media attention
with her precise cutting, draping and tailored designs. After graduating from
the prestigious London College of Fashion in 2006, her graduate collection was showcased at
the Swatch Alternative Fashion Week in London and since then she has worked
with renowned designers such as Vivienne Westwood and Jasper Conran.
In September 2009, Emesha launched her namesake label at Nolcha Fashion Week in the United States to great critical acclaim. Nagy was noted as “One to Watch” by Nolcha’s Creative
Director, Lynn Furge, opening the door of London Fashion Week where the
label has been exhibiting for the past 4 seasons continuously.
Since then Emesha has gone from strength to strength having been featured in publications such as Marie Claire Malaysia, Drapers, Sublime, Instyle Hungary, So-En Japan, Scoop Australia and Vogue Italia Talents to name but a few. She also, recently received Fashion Press Week
and Mishcon de Reya’s Fashion Discovered Award dedicated to find the UK’s
brightest and most directional brand.
What makes Nagy's label unique is its sustainable branding that uses only natural fabrics whilst ensuring fair wage
throughout the lifecycle of its luxury women’s wear products. The brand is fully committed to environmental and social
responsibilities. Emesha opts for fabrics that are AZO free and therefore do
not contain harmful chemical dyes. Much of the fabric is sourced in the UK or
comes from end-of-line “upcycled” industry waste and all fabrics are 100% natural,
so are fully biodegradable.
The brand is
aimed at the high end market to demonstrate that ethical can be chic; and
design, style and quality should not be sacrificed for sustainability. Working
with traditional tailoring techniques, combining details using distinct
feminine and masculine shapes Emesha creates a fresh “boy-meets-girl” look that has nothing to envy from other high fashion brands.
Due to
her devastation at the decline of the Hungarian apparel industry within recent
years, Emesha Nagy produces her collections in her native homeland,
appreciating the talents of skilled workers. The label is committed to fair
wage production in order to reverse the downward economic spiral which is
visible not only in Hungary, but in many other new European countries.
For her fourth consecutive season, Emesha presented her Spring/Summer 2012 collection at London Fashion Week. The
collection continues on Emesha’s “boy-meets-girl” look, featuring her signature
razor sharp cutting techniques contrasted with soft and feminine pleated silk
pieces.
Summer
2012 sees the designer experiment with the fusion of analogue and digital
techniques in order to add an extra edge to the recurring block colour themes
present within previous collections. Emesha has collaborated with designer and
illustrator, Lisa Stannard on the designs of her prints this season which presents
a fresh new addition to the use of surface. Hemlines
are longer this season with black and white featuring heavily throughout the
collection with transitions of green, and a sparkle of pink.
Fashion-Pixel.com got hold of Emesha Nagy and asked her about what inspires her, her working process, the shapes she likes to breath into her collections and her future plans:
Fashion-Pixel: What inspires you?
Emesha Nagy: Anything can serve as an inspiration – a small
detail of an object, an odd colour combination or an eye-catching image.
I constantly research and develop ideas, even in the final stages of the
creative process - that is normally when the best ideas come alive. I like
working with contrasting themes and concepts to give dynamics to the
collections. I never consciously refer back to an era, when I use a concept or an inspiration from the past I do it with the
intension to make it new and relevant.
F-P: How would you describe yourself as a designer? What is your working process?
EN: As I’m a really hands-on designer I work a lot on the stand (mannequin), where I can experiment with
shapes and forms using the human body as the base. This gives me a lot of freedom when designing as I’m not bound to a 2D paper; this also allows me to be more creative and
experimental. I compliment this working process with drawing on paper that is
where I normally complete the “looks” once the individual garments are
finished. I always thrive for balance when creating an outfit and also when
creating the collection as a whole.
F-P: What is your signature tailoring that makes your collections stand out?
EN: The shapes I create are clean cut, sharp tailoring with a
contemporary twist. The style of my designs has always been androgynous mixed
with feminine elements, which I like to call “boy-meets-girl”.
F-P: What are your plans for the immediate and long-term future?
EN: I would like to expand the label internationally in the next few seasons
and eventually introduce further lines to compliment the label. We are also in
the process of setting up our own e-commerce site, which should go live in the
next couple of weeks.
All images courtesy of Emesha Nagy©
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