Devastee, a brand based in Senlis, France, is the epitome of chic goth style and the brainchild of a young fashion designing duo, Ophélie Klère and François Alary. Their palette is strictly based in black and white, and though it is described
as "dark and morbid," the collection in no way lacks in humor - just look at the
smiley faces and other macabre jokes they use.
According to their story, it was destiny that brought them together in 1999, while they were both in the South of France. "At that time we were already used to spending some days and nights in our favorite tombs but we were not that much interested in fashion," the duo explains. "We finally decided to start our label in 2004 with various little depressing things. The darker the better." There unique line kept on growing, and today Devastee showcases its collections twice a year during Paris Fashion Week.
Their Autumn/Winter 2012-13 collection could be described as casual inspired by pierrots. Most of the collection had printed crosses, spoons, scissors, hands, orange slices and juicers, ghosts and skulls and cheeky smiley faces on almost see-through silk crêpe. A black felted wool dress that had cross-and-smiley-faced cut-outs stole the show. Overall moiré patterns on
tuxedos and loose-fit pants added elegance
to the designers' trademark black and white style. Magnified
draped dresses and Joker-like painted smiles underlined the dark yet chic styles of the duo, with a certain playfulness. “We just wanted to put a broad smile on the
girl's faces”, says Ophélie Klère.
The Devastee designers answered our questions in there very unique manner, and giving us a glimpse of their effortlessly cool and quirky personality:
Fashion-Pixel: What is your personal style when it comes to dressing?
Devastee: Easy and chic. Dark and sometimes funny.
F-P: What is your favourite colour?
D: Black and White.
F-P: Which designer do you admire?
D: None. We’re not at all into admiring people.
F-P: Do you have a piece of jewellery that means a lot to you? What is it? If you want, tell us why is it so important to you?
D: Any black tourmaline jewellery means a lot to us. Because it has special properties: it protects against negativity. We always have black tourmaline with us.
F-P: What are you going to buy next for your wardrobe? Where from?
D: We both want sunglasses. But it’s terribly difficult to choose. And we love them cheap.
F-P: What is your favourite outfit?
D: A printed shirt with black trousers. Always great for women as well as for men.
F-P: Do you usually buy clothes from your trips abroad?
D: No. Never. Because we love having very light suitcases.
F-P: What piece would you place in a fashion museum?
D: A complete autobiography handwritten, drawn and embroidered on a black dress.
F-P: What is a key item that all wardrobes should have?
D: A beautiful printed shirt.
F-P: Would you like to live in another era?
D: No. We love our century.
F-P: What inspires you?
D: Little old cemeteries in the spring time.
F-P: What is your favourite material to use?
D: We have 3 favorites: Wool, Silk and Cotton.
F-P: What is your fashion fetish?
D: Drawings on clothes.
F-P: What is your latest fashion obsession?
D: Knitwear.
F-P: How do you determine what is chic?
D: It is an immediate feeling, a striking vision. Isn’t it the same for everyone?
F-P: Is there anything else you would like to share with our readers?
D: Happiness.
All images courtesy of Devastee©
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